The Importance of Book Launches
A book launch is an event that helps promote the new release of a book. It is a hugely important day for authors and publishers because it offers great publicity opportunities with the press, bookshops, and the local community. Here are some benefits of book launches:
Promotion: A book launch helps kick off a promotional campaign in style, whether you’re an indie author putting out your first book or a professional writer. It generates interest from an author’s target audience and boosts sales.
Publicity: A book launch offers great publicity opportunities with local press, bookshops, and the local community. It can be a great way to get your book noticed and generate buzz around it.
Authority and credibility: Becoming a published author with books in hand, on bookshelves and in bookstores immediately increases one’s authority and credibility as an author.
Overcoming inertia: The launch period is mainly about overcoming the inertia of a new book with no sales history, as well as trying to hit bestseller lists if that’s appropriate.
Long-term marketing: A book launch can be important, but also important is long-term marketing, which one can do for one’s entire career. After all, it’s far better to sell lots and lots of books over the long term than get hung up on a few dozen over launch week.